In the book, Awaken The Giant Within, Anthony Robbins says that “Everything you and I do, we do either out of our need to avoid pain or our desire to gain pleasure”. After I read this statement, I thought about what has motivated me in the past and he’s right! It always comes down to moving away from pain or moving toward pleasure. And, depending on the goal, both motivators may come into play.

For example, starting a business could move you away from the pain of working for someone else, and could provide the pleasure of setting your own schedule and doing what you always wanted to do.

As you set your goals for the new year, think about why you want to achieve each goal. These will be your motivators. Keeping your goals in front of you all the time is important and staying motivated by truly understanding why you want to reach your goals is critical to your success!